Building a Conscious Business: 7 Pillars for Shaping the Future
Organisations bear a significant responsibility: shaping the future world. After all, what motivates the launch of a venture if not the deep-seated desire to make an impact and contribute to a better future?
I recognise that this may sound naive, as certain entrepreneurs are not primarily driven by purpose. However, motivations can evolve. Leaders can elevate their level of conscientiousness as they journey through life experiences.
Here are the top 7 pillars to consider for anyone interested in building a conscious business:
1. Prioritise your people
Foster the mental, emotional, and physical well-being of your team. Choose your words carefully. A conscious business recognises that its people are its greatest asset. When employees feel valued and supported, they perform at their best.
2. Champion a purpose
Don’t overlook the grand adventure of making the world a better place. A purpose-driven business goes beyond profits. It seeks to solve real-world problems, leaving a positive impact on society and the environment. Embrace a higher purpose that inspires everyone in your organisation.
3. Lead by example
Practice what you preach and illuminate the path. As a leader, your actions speak louder than words. Model the values and behaviors you want to see in your team. Authentic leadership fosters trust and encourages others to follow suit.
4. Commit to lifelong learning
How can you be a role model if you’re not at the top of your own game? Continuous learning is essential for personal growth and organisational success. Stay curious, invest in education, and encourage your team to do the same. Adaptability and knowledge are key in an ever-evolving world.
5. Partner with ethical providers
Support those who are not decimating forests or polluting rivers with chemicals (non-exhaustive list). Your business decisions extend beyond your immediate circle. Choose suppliers and partners who share your commitment to ethical practices. Sustainability matters, and conscious businesses make deliberate choices.
6. Embrace patience
Building a remarkable organisation takes time. Don’t succumb to clickbait or short-term thinking. Rome wasn’t built in a day, and neither is a conscious business. Stay focused on your long-term vision, even when faced with challenges. Patience allows for sustainable growth.
7. Let word-of-mouth speak for you
When your work is gold, others will naturally want to promote you. Satisfied customers become your best advocates. Deliver exceptional value, exceed expectations, and let positive word-of-mouth spread. Authentic recommendations carry more weight than any marketing campaign.
I see a new world emerging. People of all ages, races, and nationalities are calling on business owners to be more conscious, ethical, and to lead the way.
Will you be one of them?
P.S: Ready to unlock your potential as a conscious business founder? Book a discovery call with me here. Let's embark on a journey towards meaningful impact and sustainable growth.
